International experience in retail and visual merchandising strategy, art direction and interior design.
I developed the brands image in the point of sale and conceived exhibitions in various prestigious places. Creative and team leader working for quality results, enhancing desirability of the brand and glorifying fine watchmaking, jewelry, luxury cosmetics and apparel products.
Passionated by brand image and business, I specialized myself in the design of shop experiences. Triggering customers' emotions in order to connect with the brand, are part of my goals in every project, within technical and economical constraints.
Design is a powerful tool I use to differentiate the brand from competitors, through innovative and human-centred products, services and experiences.
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